CHAPTER 4: FUNDAMENTALS OF RESEARCH

NISM Research Analyst Certification Examination

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Learning Objectives

After studying this chapter, you should know about:

  • Investing activity and various approaches to investing
  • Overview of Technical Analysis for investing in stocks
  • Overview of Fundamental Analysis for investing in stocks
  • Overview of Quantitative Analysis (Econometrics approach)
  • Behavioral Finance approach to equity investing
  • Regulatory framework governing research activities
  • Practical application of research methodologies

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Investment Fundamentals

Analysis Methods

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Foundation (Ch 1-4)

Analysis (Ch 5-8)

Advanced (Ch 9-13)

Annexures (Ch 14-16)

4.1 What is Investing?

Investment, in the context of securities market, involves upfront commitment of a sum of money to earn returns on it over a period of time. It involves thorough analysis of the underlying security in terms of safety/risk, income and growth potential.

Key Distinction: Investing is very distinct from trading or speculative activities in terms of time horizon, risk assessment, and decision methodology.

Detailed Differentiation: Trading vs. Speculation vs. Investing

Aspect Trading Speculation Investing
Primary Objective Earn spread between buying and selling price Bet on short-term price movements Benefit from increase in asset's intrinsic value
Time Horizon Very short-term (intraday to weeks) Short-term (days to months) Long-term (months to years)
Risk Approach Technical risk management High-risk, high-reward bets Calculated risk based on fundamentals
Analysis Method Technical patterns, momentum Market sentiment, news events Comprehensive fundamental analysis
Decision Basis Price movements without regard to underlying value Market psychology and short-term catalysts Intrinsic value assessment and growth potential
Capital Requirement Often uses leverage Often uses leveraged funds Own capital commitment

Investment Activity Focus: Investment focuses on the potential of an asset's value to increase over a period. In the securities market context, value increases when:

  • The asset generates higher cash flow without proportionate increase in risk
  • The risk associated with the asset decreases without proportionate decrease in cash flow

4.1.1 Active Investing

Definition and Characteristics

Active investing involves identifying specific securities or sets of securities that should be purchased or sold based on detailed analysis.

Key Features of Active Investing:

Active Investing Example: A fund manager analyzing individual stocks, selecting undervalued companies like selecting Infosys over TCS based on valuation metrics, growth prospects, and competitive positioning.

4.1.2 Passive Investing

Definition and Approach

Passive investing involves investing in a broad set of securities that fairly represent the asset class, typically following indexing strategies.

Characteristics of Passive Investing:

Passive Investing Example: Investing in a Nifty 50 ETF that automatically holds all 50 stocks in the same proportion as the index, requiring no individual stock selection decisions.

4.2 The Role of Research in Investment Activity

The role of a fundamental research analyst comprises two distinct but interconnected parts:

  1. Research: Obtaining all necessary information
  2. Analysis: Analyzing available information to arrive at actionable conclusions

Detailed Research Process and Methodology

Primary Research Activities:

1. Annual Report Scrutiny: Detailed examination of financial statements, management commentary, and business updates
2. Industry Expert Interviews: Speaking with sector specialists, former employees, and industry consultants
3. Market Research Access: Utilizing reports from research firms, consulting companies, and industry bodies
4. Secondary Research: Understanding economic trends, regulatory changes, and competitive dynamics
5. Primary Field Research: Visiting company facilities, speaking to customers, suppliers, and employees
6. Competitor Analysis: Tracking actions taken by competitors, market share changes, and strategic moves
Critical Limitation: Annual reports are published once yearly, making information increasingly dated. Industry and economic conditions may not be covered in depth in company filings, requiring extensive external research.

4.2.1 Insider Information vs. Mosaic Analysis

SEBI Regulatory Framework

Research work must never involve collating insider information. Understanding the distinction between insider information and mosaic analysis is crucial for compliance with SEBI regulations.

Insider Information - SEBI Definition

Material non-public information that, when published, would immediately affect an investor's decision to buy or sell the security.

Three Key Criteria:
  • Source Reliability: How credible and authoritative is the information source
  • Material Impact: Would the information significantly influence investment decisions
  • Information Certainty: How definitive and confirmed is the information

Examples: Insider Information vs. Acceptable Information

Scenario Classification Reasoning
CEO discussing unpublished acquisition proposal Insider Information Material, non-public, from authoritative source
Employee mentioning increased workload in purchase department Acceptable for Mosaic Indicates business activity but not material price-sensitive info
Supplier noting increased order volumes Acceptable for Mosaic Public domain information that can be aggregated
CFO revealing unannounced earnings revision Insider Information Directly price-sensitive, material, non-public

Mosaic Analysis - SEBI Accepted Practice

Collating information from different sources, which individually may not be significant but when combined with other public or non-public information provides critical insights. This analytical approach is acceptable and encouraged.

Mosaic Analysis Example:

Combining: (1) Employee workload increase + (2) Supplier order volume growth + (3) Increased job postings + (4) Public quarterly guidance = Conclusion of business expansion without using any single piece of insider information.

Analyst Responsibility: Analysts must carefully distinguish whether insights came from legitimate mosaic analysis or from being privy to specific non-public price-sensitive information.

4.3 Technical Analysis

Core Assumption: All information that can affect share performance - including company fundamentals, economic factors, and market sentiments - is already reflected in stock prices.

Three Pillars of Technical Analysis

The Three Essential Elements:

Pillar Description Practical Application
1. Price History Past prices provide indications of underlying trend and direction Chart patterns, trend lines, support/resistance identification
2. Volume Analysis Trading volume provides inputs on underlying strength of trend Volume confirmation of breakouts, trend strength validation
3. Time Dimension Time span factors in impact of long-term influences on prices Multiple timeframe analysis, seasonal patterns

Key Technical Analysis Concepts and Practical Principles

Core Concepts:

Practical Trading Application

Support/Resistance Strategy: If a stock price approaches an established resistance level, holders can book profits expecting price retraction. If support/resistance is broken with strong volumes, it indicates trend acceleration and changed supply-demand dynamics.

Chart Types and Pattern Recognition:

Suitability and Limitations:
  • Best for: Short-term investors and traders - business fundamentals rarely change drastically in short periods
  • Limited for: Long-term investing - business fundamentals can change significantly over time, making historical price trends unreliable

4.4 Fundamental Analysis

Core Premise: Since equity shares represent part ownership of a company, long-term value should be driven by returns generated by the company on its share capital.

The Fundamental Analysis Investment Process

Step 1: Gauge fair price of equity based on expected business performance
Step 2: Compare current market price with calculated fair value
Step 3: If Market Price < Fair Value → Investment Opportunity (Buy)
Step 4: If Market Price > Fair Value → Overvalued (Sell/Avoid)
Fundamental Principle: Profits come from both identifying good investments AND making the investment at the right price. This contradicts Efficient Market Hypothesis (EMH) which suggests all relevant information is already priced in.

Comprehensive Analysis Framework: Three Baskets Approach

1. Economic Analysis

Analysis Area Key Questions Factors to Consider
Macro-Economic Trends How are cyclical and secular trends affecting the industry? GDP growth, inflation, interest rates, currency movements
Government Policy Will regulatory changes help or hinder industry growth? Tax policies, trade regulations, sector-specific reforms
Economic Cycles Is the economy in expansion, peak, contraction, or recovery? Business cycle positioning, leading indicators

2. Industry Analysis

Analysis Area Key Questions Assessment Tools
Competition Intensity How intense is competition and is it conducive for existing players? Porter's Five Forces, market concentration ratios
Industry Life Cycle Is the industry in growth, maturity, or decline phase? Growth rates, market saturation, innovation cycles
Regulatory Environment How do industry-specific regulations impact profitability? Compliance costs, barriers to entry, pricing freedom

3. Company Analysis

Analysis Area Key Questions Evaluation Metrics
Competitive Positioning How is the company positioned vs competitors? Market share, brand strength, competitive advantages
Cost Structure How will costs impact profitability under different scenarios? Fixed vs variable costs, operating leverage, efficiency ratios
Financial Strength Can the company fund growth and withstand crises? Debt ratios, cash flows, liquidity ratios, interest coverage
Management Capability Can management execute strategies and handle adversities? Track record, strategic vision, execution capabilities
Governance Are governance structures aligned with shareholder interests? Board independence, transparency, shareholder rights

Detailed Research Questions for Each Analysis Level

Economic Analysis Questions:

  • What are the current and expected GDP growth trends?
  • How are interest rate changes affecting the sector?
  • What is the impact of currency fluctuations on the business?
  • How do government policies affect industry prospects?
  • What are the implications of global economic trends?

Industry Analysis Questions:

  • What is the current stage of the industry life cycle?
  • How fragmented or concentrated is the industry?
  • What are the barriers to entry and threat of substitutes?
  • How is technology disrupting traditional business models?
  • What are the key success factors in this industry?

Company Analysis Questions:

  • What are the company's sustainable competitive advantages?
  • How has management performed during previous challenging periods?
  • What is the quality and predictability of earnings?
  • How efficient is capital allocation and return on invested capital?
  • What are the key risks facing the business model?

4.5 Quantitative Research and Econometric Analysis

Quantitative approach uses econometric analysis and mathematical models to analyze both technical and fundamental factors, moving beyond subjective interpretation to data-driven insights.

Quantitative Applications in Technical Analysis

Quantitative Applications in Fundamental Analysis

Major Limitations of Pure Quantitative Approach in Fundamental Analysis

  • Data Availability Issues: Limited availability of comparable historical information
  • Accounting Standards Changes: Frequent changes make historical data less comparable
  • Business Model Evolution: Changes in business models reduce relevance of past data
  • Market Condition Changes: Past data may not reflect current market conditions
  • Structural Breaks: Economic and regulatory changes create discontinuities in data relationships
Practical Implication: Pure quantitative research is not often employed in fundamental analysis due to these limitations. Most successful approaches combine quantitative tools with qualitative judgment.

4.6 Behavioral Approach to Equity Investing

Investment decisions should be based on rational analysis of available information. However, they are often influenced by behavioral biases that lead to suboptimal choices and market inefficiencies.

Core Behavioral Finance Philosophy

"Securities prices deviate from their fair values (both upside and downside) because of the fear and greed of market participants, creating profit opportunities for disciplined investors."

Common Behavioral Biases in Investment Decision-Making

Bias Type Description Market Impact Example
Loss Aversion Pain of losing is stronger than pleasure of gaining Holding losers too long, selling winners too early Refusing to sell a stock at 20% loss hoping for recovery
Confirmation Bias Seeking information that confirms existing beliefs Ignoring negative news about owned stocks Only reading bullish reports about portfolio holdings
Herding Behavior Following crowd decisions rather than independent analysis Creates bubbles and market crashes Buying during market euphoria, selling during panic
Anchoring Bias Over-relying on first piece of information received Incorrect valuation based on purchase price Considering ₹1000 stock "cheap" at ₹800 without analysis
Overconfidence Bias Overestimating one's ability to predict outcomes Excessive trading, inadequate diversification Making frequent trades believing in superior market timing
Recency Bias Giving more weight to recent events Extrapolating short-term trends indefinitely Assuming tech stocks will keep rising after recent gains

Market Psychology and Price Distortions

Fear-Driven Scenarios:

  • Market Panic: Selling quality stocks at deeply discounted prices
  • Risk Aversion: Avoiding good investments due to unfounded fears
  • Liquidity Preference: Holding cash during optimal investment periods

Greed-Driven Scenarios:

  • Bubble Formation: Paying excessive prices for trendy investments
  • FOMO (Fear of Missing Out): Chasing past performance
  • Leverage Abuse: Taking excessive risks for higher returns
Investment Opportunity: Understanding behavioral biases helps identify when markets are creating temporary mispricings, providing opportunities for rational investors to profit from others' emotional decisions.

Sample Questions with Detailed Explanations

Question 1

Speculation is _____________ calls made with leveraged funds, unlike investing money which is a _________ disciplined activity for creating wealth.

  1. Short Term; Long term ✓
  2. Long term; medium term
  3. Long term; Short term
  4. Long term; Long term

Answer: a) Short Term; Long term

Explanation: Speculation involves short-term bets with leveraged funds based on market movements, while investing is a long-term disciplined approach focused on wealth creation through fundamental value growth.

Question 2

Fundamental analysis includes which of the following?

  1. Economic Analysis
  2. Industry Analysis
  3. Company Analysis
  4. All of the Above ✓

Answer: d) All of the Above

Explanation: Fundamental analysis encompasses the three-basket approach: Economic analysis (macro factors), Industry analysis (sector dynamics), and Company analysis (specific business evaluation).

Question 3

The time span over which price and volume are observed factors in the impact of long term factors that influence prices over a period of time. State whether True or False.

  1. True ✓
  2. False

Answer: a) True

Explanation: Time dimension is one of the three essential elements in technical analysis, helping factor in long-term influences on price movements alongside price history and volume analysis.

Question 4

In technical analysis, impact of day to day fluctuations in prices is annulled by which of the following factors?

  1. Increasing Time Period of price charts
  2. Using liquidity parameter along with prices
  3. Using Moving Averages ✓
  4. None of the above

Answer: c) Using Moving Averages

Explanation: Moving averages smooth out day-to-day price fluctuations by averaging prices over a specific period, making it easier to identify underlying trends without noise from daily volatility.

Question 5

Which of the following statement about limitation of quantitative approach to fundamental analysis is correct?

  1. Quantitative approach cannot be used to analyse economy
  2. Changes in accounting standards, business structures and regulations limit the effectiveness of quantitative analysis in forecasting future ✓
  3. Investing is an intuitive art with very limited scope for quantitative analysis
  4. None of the above

Answer: b) Changes in accounting standards, business structures and regulations limit the effectiveness of quantitative analysis in forecasting future

Explanation: The primary limitation of pure quantitative approaches is that frequent changes in accounting standards, business models, and regulatory environment make historical data less comparable and reliable for future predictions.

Key Takeaways for NISM Exam Preparation

  • Investment vs. Trading: Understand time horizons, risk approaches, and decision methodologies
  • Active vs. Passive: Know the differences in approach, costs, and performance objectives
  • Research Process: Distinguish between research (information gathering) and analysis (interpretation)
  • Regulatory Compliance: Understand SEBI guidelines on insider information vs. mosaic analysis
  • Analysis Approaches: Technical for short-term, fundamental for long-term investing
  • Three-Basket Framework: Economic, industry, and company analysis in fundamental research
  • Quantitative Limitations: Data availability and comparability issues in econometric approaches
  • Behavioral Finance: Impact of fear, greed, and cognitive biases on market pricing and investment decisions

Note: This comprehensive chapter covers all key concepts from the NISM Research Analyst Certification Examination syllabus. For exam success, focus on understanding the practical applications of each concept and their regulatory implications.

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Continue Your Learning Journey

You've completed Chapter 4! Here's what comes next:

  • Chapter 5: Economic Analysis - Understand macro and microeconomic factors affecting investments
  • Chapter 6: Industry Analysis - Learn sector-specific analysis techniques
  • Chapter 7: Company Analysis - Business - Evaluate business models and competitive positioning
  • Chapter 8: Company Analysis - Financial - Master financial statement analysis
Proceed to Chapter 5

Source Attribution

This comprehensive educational content is derived from the NISM-Series-XV: Research Analyst Certification Examination Workbook (June 2025 version), published by the National Institute of Securities Markets.