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Wix.com Ltd.
NASDAQ: WIX Technology IT 🔎 Screen
$4.6B
Market Cap
118.1
P/E
0.88
PEG
8.8%
ROCE
-23.4%
ROE
-4.22
D/E
0.1%
OPM
-53.3%
% from 52W High
73
α RS
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🌏 Global Investor Returns
Currency-adjusted total returns for WIX including FX impact
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📈 Price History
Ratio Health
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About

Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally.

Key Ratios Snapshot
📈 Growth Pattern
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⭐ Superinvestors Holding WIX
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Manager Shares Value % of Fund Period
Cathie Wood ARK Investment Management 26.6K $2.4M 0.02% Mar 2026

SEC Form 13F data. 45-day lag from quarter end.

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3-Statement Financial Model
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📊 MIXED Wix Q1 2026: Revenue $541M (+14%), Base44 ARR $150M, cohort bookings +46%.
Revenue & Profitability
Total bookings were $585 million (+15% YoY), and total revenue was $541 million (+14% YoY). Non-GAAP operating income was 5% of revenue. Free cash flow was $112 million (21% of revenue). Non-GAAP gross margin was 66%.
Outlook
Management expects mid-teens percentage growth in both bookings and revenue for full-year 2026. Partners growth is slower due to product delays and marketing pullback. A $64 million FX headwind on expenses is expected in H2 2026. Base44 growth continues on its current trajectory.
Growth Drivers
Growth is driven by strong new cohort behavior (46% bookings increase), Harmony's improved conversion and monetization, and Base44's rapid scaling (ARR reached $150M by mid-May). Partners grew 19% but slower than anticipated. GPV growth was soft at 12% due to macro pressure on SMBs.
Balance Sheet & CapEx
Significant investment in Base44 marketing and Super Bowl ads ($24M). Development of proprietary LLM for Harmony with low ongoing costs. No specific CapEx guidance was provided.
Margins
Non-GAAP gross margin was 66%, declining due to Base44 investments. Core Wix gross margins are stable. Base44 gross margins are expected to improve significantly through the year as optimization continues and front-loaded AI costs decline. Full-year free cash flow margin is expected to be high teens (excluding acquisition costs).
Key Risks
The war in the Middle East has impacted employee productivity, delaying Partner product timelines. FX headwind of $64 million in H2 2026. Slower-than-expected Partners growth. Macro pressure on SMBs is affecting GPV growth.
Generated by AI · Q1 2026 results · Not investment advice
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✓ 📞 Earnings Call Transcripts (5 quarters) submit a missing quarter
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📞 Earnings Call Transcripts (5)
Q2 2026 Q2 2026 2026-08-04
Revenue grew 15% and bookings 12% year-over-year in Q2, driven by strong Base44 and core business performance. Base44 gross margin improved to ~60% for H2, with all savings reinvested in sales and marketing. Guidance for 2026 is maintained, with continued focus on AI innovation and market share gains.
Q1 2026 Q1 2026 2026-05-13
Q1 2026 saw 15% bookings and 14% revenue growth, driven by strong new user cohorts and Base44's rapid ARR expansion. Proprietary AI investments, a major share repurchase, and robust free cash flow position the company for continued growth despite FX and competitive headwinds.
Q4 2025 Q4 2025 2026-03-04
Strong Q4 and full-year 2025 results with double-digit growth in bookings and revenue, driven by AI innovation and Base44 integration. 2026 guidance calls for mid-teens growth and continued investment, with a major share repurchase and new equity backing.
Q3 2025 Q3 2025 2025-11-19
Q3 saw 14% year-over-year growth in both revenue and bookings, with Base44 scaling rapidly and expected to reach $50 million ARR by year-end. Margin pressure from Base44's growth is expected to ease as the business matures, while strong core performance and strategic investments set up for continued expansion.
Q2 2025 Q2 2025 2025-08-06
Q2 2025 saw double-digit revenue and bookings growth, driven by strong new user cohorts, AI innovation, and rapid Base44 expansion. Full-year guidance was raised, with robust free cash flow and continued investment in growth and share repurchases.
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📊 Analysis Methodology

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Financial Model
Projections are built from each company's audited annual financials (Income Statement, Balance Sheet, Cash Flow) over the last 5 fiscal years. Forward assumptions — revenue growth %, EBITDA margin, D&A (USD millions), interest expense, tax rate, and capex — are AI-generated using historical context and refreshed twice a year: after the December results season and after the September/Q4 results season.

DCF Valuation
Fair Value = Σ(FCFt / (1+WACC)t) + Terminal Value. Terminal Value uses the Gordon Growth Model: FCF5 × (1+g) / (WACC−g). Default WACC: 10% (US risk-free ~4.5%, equity risk premium ~5.5%). Default terminal growth: 3% (long-run US nominal GDP proxy).

CAGR Tracker
Expected 5-year CAGR = (DCF Fair Value / Current Price)1/5 − 1. Assumes fair value is reached in exactly 5 years — a mechanical estimate only.

Data Sources & Limitations
Financial statements sourced from public filings. Prices updated daily. Forward assumptions are AI-generated. All monetary values in USD millions. Non-US ADR companies may have currency conversion inaccuracies. Models are point-in-time and do not update intra-quarter or account for M&A, macro shocks, or extraordinary items.

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Investment Risk:
Investing in securities, including US equities and ETFs, involves inherent risks including the potential loss of principal. All investments are subject to market fluctuations, economic conditions, regulatory changes, and other factors that may affect their value. Past performance is not indicative of future results. This analysis is provided for informational and educational purposes only and should not be construed as investment advice under any circumstances.

No Investment Recommendation:
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Information Sources:
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